We live in a time where success is mostly measured by stating figures and verifying statistics. People pat themselves on the back and boast of how long they have been in business, how much they have earned, how many employees they have, how long they have stayed married…etc. Quantity does have a part to play when appraising success; but it only adds value after its quality has been substantiated.
Quality is sometimes glossed over because it cannot be assigned real numbers and thus regarded as intangible. People would rather go out of their way to make big numbers than think of quality. In the construction of every building, the foundation is very important. If the foundation is very strong, it can take on as many floors as the builder wishes. So it is with quality. If that is sorted out and duly maintained, the quantity will definitely reflect the success.
When you live in a society where customer service is predominantly poor and staff tagged ‘customer service officers’ are known to be rude and behave like they are doing you a favor by attending to you, being appalled is the popular reaction from the masses.
Everyone knows that to acquire something of quality, one must be willing to part with more than enough in terms of money. The Ghanaian market is flooded with a lot of cheap, inferior goods not because people can’t afford quality because they more readily available. We complain when they break down after a few weeks or months (if you’re lucky) of purchase but find ourselves buying the same very things to replace them. Only a few quality-minded people would go the extra mile to buy quality stuff.
What’s the point of telling everyone you’ve been married for twenty years when you and your spouse merely live like strangers under one roof? When you have fifty employees who are always grumbling about their conditions of service and hence not giving out their best productive selves? When you have many branches scattered all around the country and yet losing more clients than gaining them because of poor service delivery? Quantity without quality is like owning a skyscraper with a shaky foundation. It will definitely crumble one day and what a mighty tumble it shall be!
Building an empire and ensuring its long-lasting success depends more on the people involved in its making than the money being pumped into it. Those who regard the significance of quality regularly check their ratings and work on it accordingly.
In whatever you may be involved in, are you churning out quality or quantity? When people can testify to your high standard of work, the numbers would definitely follow because there’s no better advertisement than one’s word of mouth. Let’s be primarily quality-focused.
© Josephine Amoako 2016